Amar Shah qualified as an Optometrist at Aston University back in 1985 when he had more hair!

He gained experience throughout the optical world and developed his areas of professional interest - clinical ophthalmology, contact lenses, refractive surgery and sports vision. In 1993 he joined Brian Vousden Opticians where he became a partner.

In 2004 Amar made the decision to travel the world and on his return in 2005 realised his vision to set up his own practice. The aim was to open a practice offering stylish frames in an environment that was both welcoming and contemporary. He’s achieved this with a classic identity that has a modern twist using bold colour and illustration. The range of frames and sunglasses have been specially chosen. "We’ve introduced slightly lesser known, more quirky brands to offer something a bit more individual" says Amar.

As a key opinion leader for Bausch and Lomb his love for sports vision continues having recently played a part in the launch of ’Nike Maxsight’ - an innovative new contact lens. He’s been involved with testing the British Olympic Team, the England Rugby and Cricket Teams, his beloved Arsenal and is the official Optometrist to Gloucestershire County Cricket Club.

His motto... ’see and be seen’.